A 7-Week digital intensive course designed specifically for
solopreneurs, small business owners and sales professionals, who
need to generate leads and acquire clients via networking and
LinkedIn.
solopreneurs, small business owners and sales professionals, who
need to generate leads and acquire clients via networking and
LinkedIn.
Digital Course - Access anytime
In the new "digital networking" era that we have found ourselves in, thanks to COVID, LinkedIn has emerged as the best platform for generating new leads.
Like the rest of the world, I've had to pivot my networking business and part of my marketing efforts have been heavily focused on LinkedIn.
I'm on there daily networking and building relationships. If you want to see the results, look no further than my Virtual Networking calls ... many of the new faces that join are my new LinkedIn friends :)
It works.
But it only works if you know how to ...
✔️ Navigate the LinkedIn algorithm
✔️ How to find the right people
✔️ Understand how to create an engaging post (KEY FOR 2021)
✔️ Create genuine connections
✔️ Understand how to take leads through a "social sales funnel" (DO NOT sell on LinkedIn)
Otherwise, like anything else, you're wasting your time.
Not to mention, you might be spamming people by accident (I hope you're not that guy/gal!).
Because of the heavy demand from the community ... and because I'm foreseeing that 2021 will bring us very similar "virtual networking trends," ...
... I put together a an intensive, yet very manageable, curriculum that caters to the solopreneur, small business owner and business development professional whose lead generation/new business depends on LinkedIn.
Let me show you what I do, how I do it and help you get the same results that I've been experiencing since April.
If you're not yet proficient in LinkedIn Networking, there is no better time than now to pick up this skill.
The LinkedIn algorithm is still "organic" friendly, but time is of the essence, don't let this opportunity pass you by.
Like the rest of the world, I've had to pivot my networking business and part of my marketing efforts have been heavily focused on LinkedIn.
I'm on there daily networking and building relationships. If you want to see the results, look no further than my Virtual Networking calls ... many of the new faces that join are my new LinkedIn friends :)
It works.
But it only works if you know how to ...
✔️ Navigate the LinkedIn algorithm
✔️ How to find the right people
✔️ Understand how to create an engaging post (KEY FOR 2021)
✔️ Create genuine connections
✔️ Understand how to take leads through a "social sales funnel" (DO NOT sell on LinkedIn)
Otherwise, like anything else, you're wasting your time.
Not to mention, you might be spamming people by accident (I hope you're not that guy/gal!).
Because of the heavy demand from the community ... and because I'm foreseeing that 2021 will bring us very similar "virtual networking trends," ...
... I put together a an intensive, yet very manageable, curriculum that caters to the solopreneur, small business owner and business development professional whose lead generation/new business depends on LinkedIn.
Let me show you what I do, how I do it and help you get the same results that I've been experiencing since April.
If you're not yet proficient in LinkedIn Networking, there is no better time than now to pick up this skill.
The LinkedIn algorithm is still "organic" friendly, but time is of the essence, don't let this opportunity pass you by.
Feedback From Participants
"Gelie is by far the best teacher in LinkedIn that I have taken a course with. I have been taking LinkedIn webinars and classes and finally a course where I understand everything!" - Bonnie Segal
|
"I was surprised at the number of responses I got on a post after following Gelie's direction. It got over 3,500 views! The course was simple, straight forward and provided easy tasks to follow in order to gain engagement."
- Catherine-Napoli Cohen |
"After taking Gelie's course, I'm making new connections and a couple of my most recent posts got some good engagement. The course hand-outs were well written, easy to follow and provided very practical information. The course, overall, was presented very well." - Jason Antonino
|
"I've been on LinkedIn for years and have over 3K contacts. Since I took Gelie's course and we re-did my profile, my number of profile views has increased about 30%." - Wayne Morris
|
"There are so many courses out there teaching this information, but what Gelie has done differently is, she has put so much time and effort in sharing the very resources that she herself uses and then made them available in Google Drive, so we can download all the templates/information and personalize it." - Mirela Borsan
|
"Main thing that I got out of it is that I just didn't know what I didn't know. There is so much information out there that you might think you know what you're doing ... Gelie brings out what you NEED to be doing instead of trying to force you into doing something you're not comfortable doing. I posted a story-post on LinkedIn and it got the most views I've ever gotten on any post. It's exciting!"
- Jesus A. Jaramillo, LUTCF |
7-Weeks at a Glance ...
Week 1: Optimizing your LinkedIn Profile
Gone, are the days of your LinkedIn being a "resume to the world."
Your LinkedIn profile is your brand's mini-landing page. We will go over the formula in order to re-create your LinkedIn profile and cover what's trending on LinkedIn RIGHT NOW.
Before, you could get away with a half-optimized profile, but not anymore.
Must haves that we'll cover:
... and more!
--
Week 2: Building Your Authority via Posts
Having voice and authority on LinkedIn makes your more influential, credible and trustworthy.
But how are people consuming content on LinkedIn these days? Your posts of sharing "interesting articles" on LinkedIn won't get you an engagement or clients.
This week we'll be focusing on how to write compelling mini-stories with 1,300 characters in your own voice.
Prospects want to hear your opinion, your thoughts ... now what "Forbes" said.
It is important to generate content you are passionate about within your niche and be able to share "your story."
In summary: What to post, where to post it, frequency of posting and how to optimize your posts for LinkedIn's algorithm.
Gone, are the days of your LinkedIn being a "resume to the world."
Your LinkedIn profile is your brand's mini-landing page. We will go over the formula in order to re-create your LinkedIn profile and cover what's trending on LinkedIn RIGHT NOW.
Before, you could get away with a half-optimized profile, but not anymore.
Must haves that we'll cover:
- Why a professional headshot photo
- How to optimize your LinkedIn headline
- How to create a professional header image
- Formula for your "about" section
... and more!
--
Week 2: Building Your Authority via Posts
Having voice and authority on LinkedIn makes your more influential, credible and trustworthy.
But how are people consuming content on LinkedIn these days? Your posts of sharing "interesting articles" on LinkedIn won't get you an engagement or clients.
This week we'll be focusing on how to write compelling mini-stories with 1,300 characters in your own voice.
Prospects want to hear your opinion, your thoughts ... now what "Forbes" said.
It is important to generate content you are passionate about within your niche and be able to share "your story."
In summary: What to post, where to post it, frequency of posting and how to optimize your posts for LinkedIn's algorithm.
--
Week 3 and 4: How to Find the Right People on LinkedIn
Finding and connecting with the right people on LinkedIn is key to your success.
The main focus of this week's curriculum is how to search for your ideal clients by using various free tools within LinkedIn.
Covering the following:
... and more!
--
Week 4: Continuation of week 3's curriculum and putting a few participants in the hot seat to view the search process live.
--
Week 5 & 6: Connection Requests, Follow Up Notes and Engagement Sequence
Sending someone a connection request is meaningless unless it's done with purpose, intention and proper engagement follow up.
Before you even send someone a connection request, you first need to establish a goal.
What do you want your prospect to do? Don't say "buy from me ... " because that will not be the next step :)
You may want your prospects to:
Another very important piece discussed here is what your connection request and follow up notes need to entail (ie - what to say, etc).
--
Week 7: Funnel Prospects to Your Sales Funnel Outside of LinkedIn
LinkedIn should not be used to sell. You'll sabotage your lead generation if you sell prematurely.
Now that you've generated the leads, connected, engaged ... it's time to take the conversation off of LinkedIn, a very important step in the social sales cycle.
Getting permission to send people information is key.
This week, we will identify the specific action items you'll need to take in order to connect with you lead off LinkedIn.
Week 3 and 4: How to Find the Right People on LinkedIn
Finding and connecting with the right people on LinkedIn is key to your success.
The main focus of this week's curriculum is how to search for your ideal clients by using various free tools within LinkedIn.
Covering the following:
- Basic Profile Search
- Hashtags
- Boolean Search (ideal for solopreneurs)
- Key Words
... and more!
--
Week 4: Continuation of week 3's curriculum and putting a few participants in the hot seat to view the search process live.
--
Week 5 & 6: Connection Requests, Follow Up Notes and Engagement Sequence
Sending someone a connection request is meaningless unless it's done with purpose, intention and proper engagement follow up.
Before you even send someone a connection request, you first need to establish a goal.
What do you want your prospect to do? Don't say "buy from me ... " because that will not be the next step :)
You may want your prospects to:
- Download a free resource
- Schedule a free consultation
- Attend a webinar
- Get on a networking/discovery call
Another very important piece discussed here is what your connection request and follow up notes need to entail (ie - what to say, etc).
--
Week 7: Funnel Prospects to Your Sales Funnel Outside of LinkedIn
LinkedIn should not be used to sell. You'll sabotage your lead generation if you sell prematurely.
Now that you've generated the leads, connected, engaged ... it's time to take the conversation off of LinkedIn, a very important step in the social sales cycle.
Getting permission to send people information is key.
This week, we will identify the specific action items you'll need to take in order to connect with you lead off LinkedIn.
Look at the Facebook engagement vs Linked on the same exact post, image below.
Look at the engagement and ‘views’ difference!
FB post on the left; LI post on the right.
183 views vs 1,318 views.
If you’re not networking on LinkedIn, you’re missing out.
Look at the engagement and ‘views’ difference!
FB post on the left; LI post on the right.
183 views vs 1,318 views.
If you’re not networking on LinkedIn, you’re missing out.
Frequently Asked Questions
Q: When and where are the meetings?
This is a digital course that you can access on your own time. However, it does include 8 LIVE sessions within my Tuesday mastermind class (held the first 3 Tuesdays of the month from 12 - 1:30pm).
Q: When can I access the 8 live calls?
I would encourage you to join the Tuesday call after you've watched one of the videos so that you can ask questions.
This is a digital course that you can access on your own time. However, it does include 8 LIVE sessions within my Tuesday mastermind class (held the first 3 Tuesdays of the month from 12 - 1:30pm).
Q: When can I access the 8 live calls?
I would encourage you to join the Tuesday call after you've watched one of the videos so that you can ask questions.
3 Ways To Participate
$249
Includes access to the 7-week digital course and 8 live meetings within Gelie's Tuesday mastermind (first 3 Tuesdays of the month 12 - 1:30pm). No 1:1 time with me. |
$399
Access to the course as well as 1:1 time with me to work on your LinkedIn networking strategy and profile. Most popular option. |
$997
Course, 1:1 time, and either an email promotion of your company, crafted by me, and send to my entire network - or a sponsorship of two of my Virtual Networking calls. Best deal if you'd like to get promoted to my network. |