Oh Snap! Zuckerberg does it again ...
In case you haven't heard yet, Instagram release their new feature yesterday called "Instagram Stories."
Instead of only posting photos and short videos, you can now actually create "stories" for all your Insta followers to see. How original (I say with a smirk on my face).
The concept of stories (photos and short videos stringed together that are only view-able for 24 hours) was originally crated by Snapchat. Initially, it was more of a "sexting" app, as it allowed you to share photos that would disappear within seconds of being viewed and if someone took a screen shot, you would get notified. (p.s. Snapchat still notifies me if you take a screen shot, just FYI ;) )
However, most recently, Snapchat has become very mainstream and is the "shiny new toy" of social media apps that can drastically increase your business. If this is the first time you're hearing about any of this, you're way behind, my friend. But not to worry, there is still time to catch up.
So why is the concept of "stories" so popular, whether it's on Snapchat or Insta? Great question ...
As a brand or a business owner, when you share a story, you are opening up a window of your life and personality to the world. For instance, for those of you who follow me on Snapchat (handle: follow_gelie), got to witness, in real-time, as I made the bold decision to purchase an un-godly expensive plane ticket and fly into Laguna Beach to spend a few hours with my 3-year-old daughter as she was experiencing her first time being by the ocean. Her dad and his fiancee told me they were taking her there 15 minutes after they were already on the road ... It was quite an amazing life experience and my Snapchat followers got to experience it with me!
If you missed it, it's posted on YouTube so you could take a peek! The blog post that I wrote about it (that kinda went viral) could be found here.
This story has nothing to do with work ... and has everything to do with my personal life and current situation (ie - going through a divorce and sharing custody of my daughter).
So how does this translate to people wanting to work with me? Well, because when we get to know someone on a personal level, we trust them more. Suddenly, it's not just a business relationship, but it becomes a real-life connection. Think of the "Oprah" effect ... We all feel that we know Oprah because she was in our living room for years talking about real-life things. Why are those stupid shows like The Bachelor so popular? Because we get to experience things right along side the starts of the show.
In your "story," you are the star of the show and your audience gets to know you.
For this reason, if you are a business owner of any sort, you should be sharing stories on Snapchat and Instagram.
Here is the dilemma ...
I don't have time to be sharing different stories on different platforms, so what do I do? They're forcing me to choose.
As I said on my first InstaStory yesterday, I have almost 1K followers on Instagram and am lucky if I get 25 people to view my story on Snapchat. Clearly, for someone like me, Instagram might be the winner because of my already built in audience.
What do all those people do that have a gigantic following on Snapchat? They keep using Snapchat and they drop some content on Instagram. I mean, that's what I would do.
The other interesting part of this whole story is that Instagram's amazing development team, completely copied Snapchat's ingenious creation. Snapchat engineers won't just sit back and take this ...
So my prediction is that Snapchat is going to come out with something epic. Which, will just create more of a dilemma for users like me, but also create more options.
In conclusion people, get your stories out there! Whether you choose to use Snapchat or Instagram, allow your audience into your life so a real-life connection can start to blossom.
Happy Snapping ... err ... InstaStorying ...